Your friends want you to succeed. That's exactly why you can't trust what they tell you about your product.

This week's episode of the Ground Control Podcast gets into something most founders don't want to hear: the people closest to you — the ones who show up, who gas you up, who genuinely want the best for you — are probably giving you data that will send you in the wrong direction.

Not because they're lying. Because they care.

I break down what clean feedback actually looks like, how to find the signal inside the noise of early users, and what happened when IdeoLoop launched to mostly crickets — and why that was fine.

Worth 25 minutes. → https://podcast.patrickrife.com/

This is Ground Control.

Patrick

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